In this case, the complainant had purchased a "Funeral Plan" of the type advertised on TV and generally featuring a celebrity whose mana is used to give the plan some credibility.
It seems that what is not disclosed is the rate at which premiums increase as the insured person gets older. The brochure provided to the complainant showed premiums that would be payable up to age 75, but not beyond. It transpires that premiums increase steeply after age 75, to the point that the complainant found it impossible to continue to pay. Further, it is entirely possible that the premiums paid would have exceeded the benefit payable on death - a fact never communicated to the complainant.
The ISO found that the insurer "had a duty to specifically ensure that its insureds were made aware the premiums for the policy continued until the age of 90, increased quite substantially past the age of 75 (the oldest age noted on the brochure) and would probably exceed the insured benefit." They also "did not believe the policy was marketed fairly and, consequently, on a fair and reasonable basis, asked the insurer to refund the total premiums the complainant had paid."
The insurer offered to hold the policy at its current level (i.e. no future CPI increases in cover) and to waive all future premiums. The complainant accepted this offer and the case was settled.
We consider that this was an excellent decision and outcome for the complainant. The marketing used to sell this type of insurance, i.e. TV featuring celebrities, can be deceiving and this is a classic case!
It is interesting to note that this type of insurance is not offered by life and health insurance brokers or financial advisers - it is only sold directly by the insurer, and usually promoted by TV and other direct advertising media. The brokers and advisers that I know, would never have any part of such policies!
Note: The ISO decisions are published on their website, but this one is so new that it isn't up yet. I will include a link when it is published.